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Customer Communication

Attracting Email Subscribers Through A Giveaway Campaign

ConditionHER is a brand that truly puts women first by providing a natural, scientifically formulated moisturizing cream intended for a woman’s most intimate area of her body.

Written By:
Jesse Rodriguez
Visual Design:
Kera McCain & Naima Booth
Date
March 2021
Client
conditionHER by Co-Founders, Wendy Rose Berry and Eugenia Marshall

Taking Care of HER

ConditionHER is a brand that truly puts women first by providing a natural, scientifically formulated moisturizing cream intended for a woman’s most intimate area of her body. With this simple, nourishing cream, they have been able to solve some of women’s most irritating problems like magic!

Marketing Experts for All (MEFA) leveraged social media to draw in a new audience for the brand and secure email subscribers through a giveaway campaign, resulting in 1200 leads in 2 months.

Story

This female-owned and operated business was launched in 2019 by Wendy Rose Berry and Eugenia Marshall, two best friends, moms, and entrepreneurs – one of whom being the biochemist that designed the moisturizer. Together, the duo was able to attain a loyal customer base but was lacking a strong social media presence and strategy to attract more leads.

Challenge

Being that ConditionHER only had one product to sell, and that product had the perk of longevity, the company’s loyal customer base wasn’t enough to take it to the next level. Promoting the same product to the same audience was risking oversaturation, so naturally, the company needed to reach new audiences.

Goal

Generating quality leads, to ensure conversion, in an online medium foreign to the company by creating awareness and putting this miracle moisturizer directly in front of new eyes was the next step in ConditionHER’s journey, and Marketing Experts for All had a plan.

Solution

MEFA had a good idea of ConditionHER’s target demographic. It became a matter of reaching this demographic on a larger scale and drawing in more loyal customers through Lead Generation Marketing. MEFA was able to capture the attention of leads through a giveaway campaign on Facebook, along with an email marketing strategy to move leads with a genuine interest through the customer journey, and ultimately generating a new base of loyal customers. By introducing ConditionHER and its founders to new leads through email, and nurturing those relationships in this medium, MEFA did just that.

Excellent Ad Engagement
Email Marketing Campaign
Email Marketing Results

Success

With the help of MEFA’s giveaway campaign and email marketing strategy, in two months, ConditionHER achieved these desired results:

  • 1200 New Leads
  • $0.26 CPL 30K
  • 4.44% CTR (Link-CTR)
  • 28.3% Email Open Rate
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