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Brand Expansion

Driving Engagement & Amplifying Brand Awareness: Kera McCain's Social Media Strategy at Ebony Magazine

Socially Yours: Kera McCain's Path to Brand Amplification at Ebony Magazine

Written By:
Kera McCain
Visual Design:
Kera McCain
August 2022
Ebony Magazine

Kera McCain's strategy for driving engagement and amplifying brand awareness through Ebony Magazine's social media channels involved integrating branded content partners such as ABC Network, Dove, Goldman Sachs, McDonald's, Coca-Cola, Procter & Gamble, and OLAY, among others, to help magnify content organically.

The Approach

  • Implemented a comprehensive social media strategy across platforms, including Facebook, Instagram, Twitter, and LinkedIn.
  • Developed compelling content calendars, incorporating a mix of articles, visuals, videos, and interactive elements, including branded content partners.
  • Leveraged audience analytics and insights to target key demographics and optimize content distribution, including branded content partners.
  • Actively engaged with the audience, fostering a sense of community through contests, live events, and user-generated content campaigns, including branded content partners.
  • Collaborated with cross-functional teams to align social media efforts with overall brand messaging and marketing initiatives, including branded content partners.

Starting with a teaser to build interest...


Achieved a significant increase in social media followers and engagement metrics, with a total of 500,000 followers on all platforms and an average engagement rate of 5%.

Received industry recognition and awards for outstanding social media presence, including the successful integration of branded content partners such as ABC Network, Dove, Goldman Sachs, McDonald's, Revolt TV, Ticketmaster, Coca-Cola, Procter & Gamble, and OLAY, among others.

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