Socially Yours: Kera McCain's Path to Brand Amplification at Ebony Magazine
Kera McCain's strategy for driving engagement and amplifying brand awareness through Ebony Magazine's social media channels involved integrating branded content partners such as ABC Network, Dove, Goldman Sachs, McDonald's, Coca-Cola, Procter & Gamble, and OLAY, among others, to help magnify content organically.
Achieved a significant increase in social media followers and engagement metrics, with a total of 500,000 followers on all platforms and an average engagement rate of 5%.
Received industry recognition and awards for outstanding social media presence, including the successful integration of branded content partners such as ABC Network, Dove, Goldman Sachs, McDonald's, Revolt TV, Ticketmaster, Coca-Cola, Procter & Gamble, and OLAY, among others.
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