Kera McCain's strategy for driving engagement and amplifying brand awareness through Ebony Magazine's social media channels involved integrating branded content partners such as ABC Network, Dove, Goldman Sachs, McDonald's, Coca-Cola, Procter & Gamble, and OLAY, among others, to help magnify content organically.

‍

‍

The Approach

• Implemented a comprehensive social media strategy across platforms, including Facebook, Instagram, Twitter, and LinkedIn.

• Developed compelling content calendars, incorporating a mix of articles, visuals, videos, and interactive elements, including branded content partners.

• Leveraged audience analytics and insights to target key demographics and optimize content distribution, including branded content partners.

• Actively engaged with the audience, fostering a sense of community through contests, live events, and user-generated content campaigns, including branded content partners.

• Collaborated with cross-functional teams to align social media efforts with overall brand messaging and marketing initiatives, including branded content partners.

‍

Starting with a teaser to build interest...

‍

‍

Results

Achieved a significant increase in social media followers and engagement metrics, with a total of 500,000 followers on all platforms and an average engagement rate of 5%.

Received industry recognition and awards for outstanding social media presence, including the successful integration of branded content partners such as ABC Network, Dove, Goldman Sachs, McDonald's, Revolt TV, Ticketmaster, Coca-Cola, Procter & Gamble, and OLAY, among others.