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Navigating Digital Transformation: Kera McCain's Leadership in Transitioning Ebony Magazine to the Digital Age

Empowering Ebony: Kera McCain's Strategy to Digital Excellence

Written By:
Kera McCain
Visual Design:
Kera McCain
April 2022
Ebony Magazine

Kera McCain aimed to lead Ebony Magazine...

Through a successful digital transformation, adapting to changing reader preferences and industry trends.

The Approach

  • Led cross-functional teams to develop a comprehensive digital transformation roadmap, encompassing the development of meaningful consumer video, graphics, and content, and being responsive to trending media, along with online content monetization strategies.
  • Implemented a data-driven approach, leveraging analytics to understand user behavior, preferences, and content consumption patterns.
  • Introduced interactive features, multimedia content, and personalized recommendations to enhance the user experience.
  • Explored subscription-based content models and conducted market research to identify potential revenue streams.


  • Increased website traffic by 65% and achieved 2.5 million page views per month.
  • Launched successful social media campaigns and produced engaging video content, resulting in over 100 million views and positive user engagement.
  • Achieved 80% growth in digital advertising revenue by managing and executing paid social media and newsletter campaigns, resulting in a multi-million dollar revenue stream for Ebony.
  • Explored subscription-based content models and conducted market research to identify potential revenue streams, laying the groundwork for future subscription-based revenue growth.
  • Positioned Ebony Magazine as an industry leader in digital innovation and transformation.

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