How Marketing Experts For All’s (MEFA) Marketing Automations Drove A 274% Increase In Business Leads.
Seven years ago, Alice and Leo Kun started a home health agency with a focus on pairing the right patient advocate with the right patient. The Kuns wanted to provide physical care for patients, as well as emotional and spiritual support (which typically comes from quality Nursing Aides).
However, they quickly discovered a lack of quality Certified Nursing Aides in the tri-state region (Virgina, D.C., and Maryland). The Kuns realized there was a need for additional training programs in the area to help fill this shortage and they set about launching Unique Health School (UHS).
With a mission to provide excellent patient care and make a difference in the lives of patients and families, UHS certifies students through their Certified Nurse Aide (CNA) and Certified Medication Aide (CMA) programs.
When UHS engaged MEFA they had low brand visibility, a mix of fragmented traditional marketing programs, and locality concerns.
The right lead program would have to reach demographics that had both a strong affinity for a career in the medical field and a desire to begin that career at UHS regardless of commute.
MEFA adapted a Brand Strategy, Brand Voice, and Unique Selling Proposition to keep UHS top-of-mind with applicable messaging.
MEFA quickly identified Facebook lead generation campaigns as a viable way to attract new relevant audiences for UHS. Targeting leads in this way significantly helps with the lead intake process, automatically populating the user’s information into a form making it easy for prospects to share their interests on the go.
MEFA provided UHS with a high-quality marketing funnel that will ensure prospects fit the geographical profile for contact.
“We didn’t know tools like Facebook lead generation campaigns would make it so easy to generate real prospective students with a genuine interest in UHS’s CNA Program. Marketing Experts For all has saved us a lot of work which allows us to focus resources previously spent searching for students on training medical professionals in class through graduation.”
— Alice Kun, Founder of Unique Health School.
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