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Brand Expansion

Revolutionizing the Editorial Landscape: Kera McCain's Content Development Strategy at Ebony Magazine"

Shaping the Future of Editorial: Kera McCain's Triumph at Ebony Magazine

Written By:
Kera McCain
Visual Design:
Kera McCain
February 2022
Ebony Magazine

Kera McCain aimed to revolutionize...

The editorial landscape and attract a wider readership through innovative content development strategies that aligned with emerging trends and topics of interest.

The Approach

Revamped the content development process, introducing new themes, storytelling techniques, and multimedia elements to create visually compelling and engaging articles that resonated with the target audience.

Collaborated with writers, photographers, and designers to produce high-quality, shareable content that reflected the diversity and interests of the readership.

Conducted in-depth market research and reader surveys to identify emerging trends and topics of interest, including the growing preference for digital content and the rise of social media influencers.

Strengthened partnerships with industry influencers, experts, and celebrities to secure exclusive interviews and features that added authenticity and credibility to the brand.

Implemented an editorial calendar that balanced timely, relevant content with evergreen articles to maintain a diverse readership and maximize engagement.


  • Published a series of high-impact social articles and features that garnered over 50,000 shares and 10,000 comments, with an average engagement rate of 8%.
  • Published a series of high-impact social articles and features that garnered over 400,000 shares and 80,000 comments, with an average engagement rate of 64%.
  • Attracted a 15% growth in readership among the target demographic, with a total of 25,000 new subscribers.
  • Expanded reach and visibility through syndication partnerships and content distribution agreements, including  new partnerships with major media outlets (VMA’s, Oprah Daily, Red Bull, OLAY).

Received accolades for outstanding editorial content and storytelling, including awards from industry organizations and positive feedback from readers.

Overall, Kera McCain's content development strategy at Ebony Magazine successfully revolutionized the editorial landscape and attracted a wider readership through innovative content development, collaboration with content creators, market research, and strategic partnerships.

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